Translating Tourism

Stefania M. Maci, Cinzia G. Spinzi

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Hardback

Forthcoming
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English

Routledge
30 September 2025

Bilingualism & multilingualism; Translation & interpretation; Tourism industry

Series: Translation Practices Explained

This engaging textbook provides an in-depth examination of tourist discourse and communication and a guide to translating tourism texts.

Through analysis of the linguistic, intercultural, and socially inclusive aspects of tourist communication, this volume covers both conventional and digital forms of tourist texts and explores the unique attributes of tourist discourse, including its lexical, syntactic, and textual qualities, and how these affect translation processes. Special emphasis is placed on the translation of digital tourist information, guided tours, and accessible tourism discourse, highlighting the need for a functional and flexible translation methodology. The authors posit that tourist translation transcends simple language transmission, functioning as a mediatory act that necessitates cultural adaptation, knowledge of accessibility, and persuasive methods customised for varied audiences.

Synthesising concepts from tourist studies, discourse analysis, and translation studies, this accessible textbook merges theoretical views with practical examples to provide a key resource for researchers, translators, and professionals in translation studies, tourism communication, English language and linguistics.

By: Stefania M. Maci, Cinzia G. Spinzi
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032736624
ISBN 10: 1032736623
Series: Translation Practices Explained
Pages: 272
Publication Date: 30 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Stefania M. Maci is Full Professor of English Language, Linguistics and Translation at the University of Bergamo, where she is the coordinator of the MA in Text Sciences and Culture Enhancement in the Digital Age. She has extensively published in tourism discourse and is the co-editor of The Routledge Handbook of Scientific Communication and The Routledge Handbook of Discourse and Disinformation. Cinzia G. Spinzi is Associate Professor at the University of Bergamo, where she is the coordinator of the MA in Planning and Management of Tourism Systems.

Reviews for Translating Tourism

""Tourism Translation Explained promises to be a popular and highly influential addition to the field of tourism studies pedagogy. The book tackles the critically important topic of translation from a tourism studies perspective. Translation is an exceptionally challenging aspect of tourism, and one that is very high-stakes given its economic implications: indeed, the quality and effectiveness of translations for tourists can have a major impact on the number of tourists who visit a destination. Translating Tourism Explained provides timely, vital information to help ensure the success of tourism translation. The book is thorough, well-researched, and clear"" Michael J. Zerbe, Professor, York College of Pennsylvania, USA