Abhishek Singh Bhati is the Pro Vice-Chancellor and CEO at the Newcastle Australia Institute of Higher Education, and Adjunct Professor at James Cook University, Singapore. Valeriya Radomskaya is a Researcher in the School of Business, James Cook University, Singapore. Jacob Wood is the Associate Dean of Research and an Associate Professor of International Trade and Economics, in the School of Business, James Cook University, Singapore. Alexander Josiassen is Professor and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark, and a Professor of Marketing at James Cook University.