The VIKING Framework

Name: The VIKING Framework
Price: 48.95 AUD
Availability: PreOrder
ISBN: 9781806341887

Master High-Impact Communication Campaigns

Stanley Glancy, Akanksha Bhargava

$57.95 $48.95

Paperback

Forthcoming
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English

Troubador Publishing
28 April 2026

Business communication & presentation; Sales & marketing

Lead with Purpose, Influence, and Impact. Drive Change, Engagement, and Results.

The role of communications has never been more strategic or more complex. Hybrid work. Digital acceleration. AI. Cultural shifts. Business transformation. Today’s communicators are at the centre of it all, expected to lead with clarity, engage diverse audiences, and deliver measurable results under increasing pressure. This book helps you rise to that challenge.

The VIKING Framework introduces a practical, proven six-step methodology designed to help communication professionals, marketers, and business leaders craft and deliver high-impact campaigns with confidence, clarity, and strategic precision.

Whether you're launching initiatives, engaging distributed teams, or leading through change, this book equips you to move from messenger to strategic leader, with tools you can apply immediately to turn insight into influence, and ideas into action.

By: Stanley Glancy, Akanksha Bhargava
Imprint: Troubador Publishing
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 19mm
Weight: 380g
ISBN: 9781806341887
ISBN 10: 1806341883
Pages: 368
Publication Date: 28 April 2026
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Stanley Glancy is a seasoned corporate communications executive with over 20 years of experience driving communications strategy in complex and dynamic organisations. Akanksha Bhargava is an accomplished global communications strategist who has worked across the pharmaceuticals, consulting, and education sectors.