The Usage Economy: Strategies for Growth, Smart Pricing, and Effective Technology Management

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Adam Howatson

The Usage Economy

Strategies for Growth, Smart Pricing, and Effective Technology Management

Adam Howatson

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English

Logisense Corporation
04 April 2024

Sales & marketing management; Sales & marketing

Unleash growth and customer loyalty with smart, usage-based billing strategies for your business.

As a business leader, you know your markets are evolving faster than you can keep up. What worked before doesn't work for the new generation of consumers and companies. Those who latch on to outdated practices may find themselves left behind.

This has never been more relevant than when it comes to traditional pricing and monetization models. One-size-fits-all subscription-based pricing leaves customers feeling frustrated with lack of value. Customers want to pay for what they use-period. Welcome to the usage economy; pricing and go-to-market strategies for an ever-evolving market and a data-driven, usage-based economy.

From tech leader and CEO of LogiSense Adam Howatson comes the groundbreaking guide about the transformative shift from conventional subscription models to dynamic, usage-based go-to-market strategies. Usage-based economics are already being utilized by industry disruptors from Uber to OpenAI and AWS alongside other SaaS pioneers, and more leaders are making the shift every day. Join Howatson as he pulls back the curtain on the future to help your company stand apart and stay relevant in a crowded global marketplace.

In The Usage Economy, learn:

How to identify and calculate your company's unique value exchange and how to build an effective usage-based go-to-market. How shifting to a usage-based model enhances business flexibility and customer engagement, responding to the growing demand for personalized services and customer optionality. To interpret and analyze the valuable customer data generated by usage-based go-to-market models for insightful, data-driven business decisions and market trend predictions. The massive role that AI and machine learning will play for usage-based models and how to capitalize upon them for increased growth. Insightful breakdowns of disruptive usage-based monetization models and the right steps to take to diminish risk with a customer-first, usage-based go-to-market.

Filled with real-world examples and case studies, The Usage Economy is a practical road map to redefine your company's approach to the way it thinks about pricing and product monetization. Billing shouldn't be painful. Use it to your advantage and transform your business strategy, enhance customer satisfaction, and secure a competitive edge in the ever-evolving business landscape.

By: Adam Howatson
Imprint: Logisense Corporation
Dimensions: Height: 216mm, Width: 140mm, Spine: 8mm
Weight: 181g
ISBN: 9781738260737
ISBN 10: 1738260739
Pages: 152
Publication Date: 04 April 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Adam Howatson is the CEO of LogiSense and member of the board of directors, with a diverse background of technological innovation and growth at OpenText, ITAC, and other leading organizations. Specializing in enterprise software, and with a particular passion for usage-based billing and economics, AI, virtual economies, and data transformation, Adam has influenced tech education and held numerous leadership roles. He holds certifications from the Canadian Forces College, University of Waterloo, and Pragmatic Institute. For more information, visit www.logisense.com.