Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
By:
Daniel Disney
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 236mm,
Width: 160mm,
Spine: 33mm
Weight: 567g
ISBN: 9781119787884
ISBN 10: 1119787882
Pages: 368
Publication Date: 22 April 2021
Audience:
General/trade
,
ELT Advanced
Replaced By: 9780857089564
Format: Hardback
Publisher's Status: Active
Foreword xiii About the Author xvii Introduction xxiii Part 1 About LinkedIn 1 Chapter 1 The History of LinkedIn 3 Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7 Chapter 3 The Pillars of LinkedIn Success 13 Part 2 The Perfect Profile 19 Chapter 4 Creating a Fully Optimised LinkedIn Profile 21 Chapter 5 Your Digital Suit or Dress… 29 Chapter 6 Common LinkedIn Profile Mistakes 37 Chapter 7 Building the Ultimate LinkedIn Profile 43 Part 3 Growing Your Network 73 Chapter 8 Using LinkedIn Searches 75 Chapter 9 Growing Your LinkedIn Network 87 Chapter 10 Sending Personalised Connection Requests 97 Part 4 Messaging 107 Chapter 11 LinkedIn Messaging 109 Chapter 12 LinkedIn Message Templates 119 Chapter 13 LinkedIn Audio and Video Messages 127 Part 5 Content 155 Chapter 14 Sharing Content on LinkedIn 157 Chapter 15 Creating Content on LinkedIn 173 Chapter 16 Writing Articles on LinkedIn 221 Chapter 17 Creating Viral Content on LinkedIn 237 Part 6 Personal Branding 245 Chapter 18 Building an Industry-Leading Personal Brand 247 Chapter 19 Generating Leads from LinkedIn 259 Part 7 Sales Strategy 265 Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267 Chapter 21 Multi-Touch Selling 271 Chapter 22 Linked In Tools, Technology & Software 275 Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281 Chapter 24 LinkedIn Sales Navigator Tips 285 Chapter 25 The Future of Social & Digital Selling 293 Chapter 26 The Prospecting Maze 299 Working with Daniel Disney 311 Acknowledgements 323 Index 329
Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn. www.thedailysales.net
