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The Smart Negotiator

Unlocking the Power of AI and Human Insight in Effective Deal-Making

Keld Jensen

$49.95

Hardback

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English
John Wiley & Sons Inc
26 September 2025
Reinvent your approach to negotiation

In The Smart Negotiator: Unlocking the Power of AI and Human Insight, internationally renowned trainer, speaker, and professor Dr. Keld Jensen takes you on a groundbreaking journey to redefine what it means to be a smart negotiator in a world where human skills meet the transformative capabilities of artificial intelligence. Through engaging commentary, real-world case studies, and AI-driven examples, this book unveils a new perspective on strategic negotiation—where timeless principles like trust and cooperation are amplified by cutting-edge technology.

By harnessing the synergy between human intuition and AI-driven insights which will be explored in the pages of this book, negotiators will learn to expand the room for value creation and achieve unprecedented results for themselves and their counterparts.

This book delivers unique concepts and tools including:

SMARTnerships: Understand the revolutionary approach to negotiation that emphasizes collaboration and mutual benefit over traditional adversarial tactics. Tru$tCurrency: Discover how trust, now measurable with data and AI tools, becomes a negotiator's most valuable asset. NegoEconomics™: Leverage AI to uncover hidden opportunities for mutual gain, transforming potential conflicts into collaborative successes. AI in Negotiation: Apply the concept that both parties are committed to the discovery of mutual gain.

With practical advice, step-by-step guides, and ethical considerations, this book is essential for any business leader or professional negotiator navigating the complexities of today's AI-driven landscape.
By:  
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 231mm,  Width: 155mm,  Spine: 28mm
Weight:   476g
ISBN:   9781394255696
ISBN 10:   1394255691
Pages:   272
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Introduction: The Evolving World of Negotiation 1 A Forgotten Potential in Negotiation 2 Capitalizing on Potential 2 Is Negotiation a Science or an Art? 2 Introduction to a New Era: Negotiation in a World of Sharks—and AI 3 The New Negotiator at the Table: Artificial Intelligence 4 The Evolution of Negotiation: From Zero-Sum to AI-Enhanced Value Creation 4 Understanding AI’s Role in Modern Negotiation 5 The SMARTnership AI Framework 6 Challenges and Ethical Considerations 6 Practical Implementation: Getting Started with AI-Enhanced Negotiation 7 Looking Ahead: The Future of AI in Negotiation 8 Conclusion: A New Era of Value Creation 8 Part I The Foundations of Negotiation: Strategy, Value, and AI 9 1 The History of Negotiation 11 How AI Is Shaping Negotiation 13 Data-Driven Preparation 13 Enhanced Decision-Making 13 Real-Time Assistance 13 Cross-Cultural Negotiation 14 Efficiency and Scalability 14 Challenges and Ethical Considerations with AI 14 A New Era of Negotiation 15 2 Compelling Reasons to Focus on AI for Negotiations 17 The New Attendee at the Negotiation Table: AI 18 The AI Edge: Enhancing Negotiation Capabilities 19 The Human Advantage: Why People Still Drive Negotiation 20 Better Together: The Human-AI Alliance 20 The Three A’s: Your Guide to Mastery in AI-Enhanced Negotiation 21 3 Revolutionizing Commercial Relationships: The SMARTnership Approach 23 The Roadmap for SMARTnership 24 The $3.25 Trillion Opportunity You’re Ignoring 24 What Is NegoEconomics? 25 Enter SMARTnership 27 Distributive Negotiations Generates Poor Economics for All 27 A Bigger Pie Means More for Everyone 28 SMARTnerships, Partnerships, or Zero-Sum Games 29 Do You Actually Have a Negotiation Strategy? 29 SMARTnership in Action 30 The SMARTnership Advantage 31 Lessons for SMART Negotiators 32 Ten Landmark Negotiations: Mastering the Art of Strategic Deal-Making 32 Tesla and Panasonic: Powering the Future 32 Disney and Pixar: Creativity Meets Corporate Strategy 32 IBM and Lenovo: Strategic Global Shift 33 The Camp David Accords: Peace in the Middle East 33 Google’s Acquisition of YouTube: Scaling Digital Content 33 Microsoft’s Acquisition of LinkedIn: Building a Professional Network 34 The Paris Climate Agreement: Global Cooperation for a Common Goal 34 Amazon’s Purchase of Whole Foods: Revolutionizing Retail 35 Sony and Marvel Studios: The Spider-Man Deal 35 PayPal and eBay: Merging for Mutual Growth 35 The Art of Strategic Deal-Making 36 4 Defining the Rules of the Game and Creating a Strategy 37 Discussing Negotiation Before Negotiating 37 Articulating a Negotiation Strategy for the Organization 38 The Negotiation Code of Conduct 39 Crafting Your Own Code of Conduct 40 Conscious and Unconscious Negotiation with Yourself 41 Preconceived Notions 41 Time Is Negotiable 42 Reschedule and Take Control 42 Thinking Through the Transaction Ahead of Time 44 Working with an Agenda 44 Understanding the Other Party’s Intentions 44 The Advantage of Preparing an Agenda 45 Collaborating on an Agenda 45 Advantages of Using an Agenda 45 Taking the Initiative 45 Controlling the Other Party 45 Becoming More Prepared 46 When an Agenda May Not Be Suitable 46 Understanding the Other Party’s Requirements 46 Integrating AI to Define the “Rules of the Game” and Develop a Negotiation Strategy 47 Leveraging AI to Define the Rules of Engagement 47 AI-Enhanced Negotiation Strategy Development 47 Suggested Prompts for AI Integration 48 5 Prerequisites for a Successful Collaboration Agreement 49 Requirements for Success 49 The Chemistry Must Be Right 49 Both Parties Must Believe in the Collaboration Model 50 You Must Have Rational and Knowledgeable Negotiators 50 You Must Have Communication Proficiency 51 You Need a Spirit of Generosity 51 Creativity Must Be a Priority 51 How AI Can Help Craft and Execute Successful Collaboration Agreements 51 Ensuring Compatibility: The Role of Human Chemistry 52 Encouraging Belief in the Collaboration Model 52 Enhancing Rationality and Knowledge in Negotiations 53 Improving Communication Proficiency 53 Fostering Generosity 54 Encouraging Creativity in Solutions 54 Supporting Managerial Tasks 54 6 Unveiling Value: The Hunt for NegoEconomics in Every Deal 57 Key Principles of NegoEconomics 57 Example: Selling a Gaming Console 58 Example: Car Dealership Negotiation 58 Benefits of Focusing on NegoEconomics 59 The Room for Negotiation 59 Simple Model to Locate NegoEconomics 59 Locating NegoEconomics in a Project 61 Examples of NegoEconomics 62 From Public Authority to Commercial Enterprise 63 Buying a Table in the 1950s: A Detailed Process 63 Understanding the Shift in Furniture Packaging and Industry Transformation 64 Lessons from the Furniture Industry’s Evolution 66 Benchmarking and Applying NegoEconomics 66 Financial Variables as NegoEconomic Opportunities 67 Terms of Payment 67 Ownership Models 68 Pricing and Budgeting 68 Currency Management: Money, Goods, or Services 71 Initial Payments and Royalties 72 A Strategic Approach to Balancing Requirements, Costs, and Negotiation 73 Economies of Scale 75 Time in Agreements 76 Purchasing Patterns and Modern Commerce 77 Rights 78 Example: Tesla and Rivian Collaboration 78 Leveraging AI in NegoEconomics 79 Example: AI in Action for Tesla and Rivian 81 AI Prompt Examples for NegoEconomics 81 Part II Mastering the Art of Strategy 85 7 The Power of Generosity in Negotiation 87 Rethinking Negotiation: A “Giver” Mindset 87 Generosity as Strategic Capital 88 SMARTnership and Generosity 88 Overcoming the Myth: Why Generosity Isn’t a Weakness 88 Tru$tCurrency and the “Giver Advantage” 89 The Giver as the Ultimate Negotiator 89 The Real Cost of Cheap 90 Negotiation as the Antidote to Price Frenzy 91 A New Paradigm for Negotiation 91 8 Success Is Based on Trust and Openness 93 Building a Relationship with Your Counterpart 93 Two-Way Communication 94 Participate in an Open Dialogue 94 Listen Actively 95 Be Clear on What You Want 96 Say What You Mean—Clearly and Directly 96 Use Open Calculations 98 Conflict Destroys Relationships 99 A Third Party Can Help Build Rapport 99 Informal Contacts Can Offer Valuable Insights 100 Backdoor Selling 100 A Tour of the Production Plant 101 Understand Your Counterpart 102 Using Alternatives to Strength Your Position 104 Use Alternatives as a Trial Balloon 104 Handling Trial Balloons Effectively 105 Preventing Negotiations from Becoming Deadlocked 105 Breaking a Deadlock in Negotiation 106 Moving Past a Deadlock 107 Breaking the Stalemate 108 Avoiding Imbalance in the Information Flow 110 Don’t Let the Counterpart Define the Playing Field 110 Use Questions as a Negotiation Technique 111 Using Hypothetical Questions Strategically 113 How AI Can Assist in Creating a Culture of Trust and Openness in Negotiations 114 Analyzing Human Chemistry and Compatibility 114 Enhancing Communication Proficiency 114 Facilitating Two-Way Communication 115 Building Trust Through Open Calculations 115 Improving Rapport Through Informal Interactions 115 Enhancing the Use of Visuals and Demonstrations 116 Breaking Deadlock with Data 116 Using AI to Manage Information Flow 117 9 Valuing Trust 119 How Can You Value Trust? 119 Creating Trust 120 Apple iTunes 120 Amazon’s “Customer Obsession” and AI Integration 120 Netflix’s “Continue Watching” Feature 121 How AI Can Enhance Trust in Business 122 AI-Driven Insights for Building a Trust Strategy 122 Why AI Matters in Trust-Building 124 10 The Different Negotiation Styles 125 The Five Main Negotiation Styles 125 DISC Styles in Negotiation: Adapting to Achieve Better Outcomes 126 What Is DISC? 127 Negotiating with the Four DISC Styles 127 Dominance (D): The Results-Driven Negotiator 127 Influence (I): The Relationship-Oriented Negotiator 128 Steadiness (S): The Harmonious Negotiator 129 Compliance (C): The Analytical Negotiator 129 DISC Styles in Negotiation Teams 130 Dominance (D): The Natural Leader 130 Influence (I): The Engaging Communicator 130 Steadiness (S): The Dependable Anchor 130 Compliance (C): The Analytical Expert 131 Balancing DISC Styles for Success 131 How AI Can Assist in Leveraging Negotiation Styles and DISC Framework 131 AI’s Role in Supporting Negotiation Styles 132 Behavior Analysis 132 Dynamic Strategy Recommendations 132 AI’s Role in DISC-Based Negotiations 132 DISC Profiling 132 Team Optimization 133 Simulating DISC Scenarios 133 Real-Time Feedback 133 Additional Prompts for AI Assistance 134 Benefits of Using AI for Identifying Negotiation Styles 134 11 Masters of the Deal: What Sets Great Negotiators Apart 135 Over 35,000 Negotiators Tested 135 How Much Do All the Mistakes Cost? 136 The Ketchup Effect 136 Common Traits of Successful Negotiators 137 They Analyze the Negotiation and the Negotiation Variables 138 They Prioritize Important over Less Important Factors 138 They Make a Decision and Put a Price on the Soft Variables 139 They Embrace AI and Understand How to Prompt It Effectively 139 They Often Outline the Negotiation on a Board to Get an Overview 139 They Incorporate the Message of NegoEconomics 140 They Take the Initiative During Negotiations 140 They Are Good at Communicating 140 They Have High But Realistic Goals 141 They Quickly Start Negotiating 141 They Try to Avoid Problems by Suggesting Alternatives 141 They Create a Positive Negotiation Climate 142 They Actively Present Offers and Counteroffers 142 They Have a Strategy 142 They Distribute the Roles Within the Group and Are Disciplined 143 They Work Methodically 143 They Do Not Dig Themselves into Foxholes and Fight About Details 143 They Start Bargaining in Good Time 143 They Take One Last Break Before Entering into an Agreement 144 They Make a Point of Behaving in a Credible Manner 144 Common Mistakes of Failing Negotiators 144 They Only See Half the Negotiation 145 They Aim Too Low 145 They Do Not Actively Search for the NegoEconomics 147 They Throw Themselves into Traditional Negotiation Fights 147 Price Is More Important Than the Overall Costs 148 The Concept of NegoEconomics Is Vague to Them 149 They Overlook the Totality 150 They Don’t Understand That the Partner Also Has to Make Money 151 They Are Afraid of Opening Up 152 They Work Unstructured 153 They Have Not Distributed the Roles Within the Group 154 They Are Afraid of Bargaining 155 They Do Not Set Up a Strategy 156 They Lose Their Grip on the Economy 157 They Make Insultingly Low Offers 158 They Do Not Accept That the Opponent Makes Money 159 They Seek “Fair” Solutions 160 They Are Not Good at Listening 160 Preparing to Avoid Failure 160 Other Common Mistakes in Negotiation 161 The Personal Contact Is Forgotten 161 They Do Not Understand the Opponent 162 They Insult the Opponent 163 They Forget the Other Interested Parties 164 Cost Savings Within One Link Are Eaten Up by Problems in Another 164 Exaggerated Suspiciousness Is Present 165 There Is a Sense of Stinginess 165 They Guard Preserves 165 Political Value Norms Influence the Situation 166 Envy Impacts the Process 166 Cultural Differences Affect the Situation 167 The “We-versus-Them” Feeling Hinders the Negotiation 167 Leveraging AI for Negotiation Insights 168 Part III the Future of Negotiation: AI, Psychology, and Advanced 169 12 Creating AI Prompts for Negotiation-Specific Tasks 171 13 AI in Negotiation: Amplifying Human Insight for SMARTnership Success 177 Refining AI to Reflect Your Voice in Negotiation 177 Overcoming Challenges in Negotiation Using AI Prompts 178 Leveraging Emotion-Focused Prompts in Negotiation 179 Building Empathy into Negotiation Messages 179 Key Takeaways for Effective AI-Assisted Negotiation Writing 180 The Irreplaceable Human Touch 180 The Four Pillars of Human-AI Synergy in Negotiation 180 Emotional Intelligence (EQ) in the Digital Age 180 Cultural Intelligence (CQ) in a Connected World 181 Relationship Architecture in the AI Era 181 Creative Problem-Solving: The Human Advantage 182 Practical Integration: The Human-AI Balance 182 The Future of Human-AI Collaboration in Negotiation 183 Conclusion: The Human Advantage 184 14 AI as the Negotiator’s New Ally 185 Preparation: Building a Solid Foundation 185 Strategy: Designing Your Path to Success 186 During the Negotiation: Real-Time Assistance 187 Emotional Intelligence: Understanding and Responding 187 Simulation: Practicing for Excellence 188 Crafting Your Next Best Alternative (NBA) 188 Communication: Streamlining Dialogues 189 Review: Learning from the Process 189 Conclusion: Your AI-Powered Negotiation Partner 190 15 AI in Contracting: Redefining How to Write and Read Contracts 191 The Challenges of Traditional Contracting 191 How AI Transforms Contract Writing 192 Automating Repetitive Tasks 192 Simplifying Language 192 Customizing Templates 193 Embedding Goals and Values 193 Enhancing Contract Reading with AI 193 Simplifying Document Navigation 193 Identifying Risk 193 Providing Contextual Insights 194 Providing Real-Time Explanations 194 The Ethical Dimension of AI in Contracting 194 The Future of AI in Contracting 195 Contract Writing Prompts 195 General Drafting Prompts 195 Clause Suggestions 195 Formatting and Structure 196 Customization 196 Scenario-Specific Drafting 196 Clause Summarization 196 Risk Identification 196 Comparison 196 Regulatory Compliance 197 Quick Navigation 197 Rewriting and Simplification 197 Executive Summaries 197 Creating FAQs 197 Real-Time Questions 197 Document Improvement 198 Ethical Review 198 SMARTnership Optimization 198 Embracing AI for Better Contracts 198 16 Lessons from the Field: Harnessing Artificial Intelligence in Negotiation 199 A Case Study in AI-Driven Negotiation 200 Key Details of the Experiment 200 The Results: Unpacking the Experiment’s Findings 200 Efficiency and Resolution 200 Enhanced Preparation 201 Behavioral Dynamics 201 Challenges and Lessons from Integration 201 Asymmetric Usage 201 Learning Curve 202 Employing AI as a Strategic Partner 202 Standardization and Best Practices 202 Ethical Considerations 202 Machine-to-Machine Negotiation 202 The Future of Negotiation in an AI-Driven World 203 A New Paradigm for Negotiation 203 17 Revolutionizing Negotiation with Real-Time AI Feedback 205 The Power of Real-Time Data Analysis 205 Emotion and Sentiment Analysis: The Empathy Engine 206 Tactical Assistance on the Fly 207 Simulating Scenarios for Better Outcomes 207 Balancing Technology and Human Intuition 208 Overcoming Challenges in AI-Driven Negotiation 208 The Future of Real-Time AI Feedback 209 18 Defining Authority Bias and Mitigating the Risk 211 Origins of Authority Bias 211 Modern Manifestations of Authority Bias 212 How to Avoid Authority Bias 212 Comparison to Anthropomorphism 213 Beware of AI Solutions Searching for Problems 213 19 The Power of Prompts in Negotiation 215 Prompts to Prepare for Negotiations 216 Prompts for Building Relationships and Rapport 216 Prompts for Negotiation Strategies 218 Prompts for Negotiation Tactics 219 Prompts for Negotiation Scripts 219 Prompts for Risk Management 219 Prompts for Scenario Planning 220 Prompts for Advanced Techniques 220 Prompts for Metrics and Analysis 220 Prompts for AI and Negotiation 220 Prompts for Training and Development 221 Prompts for Sustainability in Negotiations 221 Prompts to Close the Deal 221 Prompts for Conflict Resolution 221 Prompts for Continuous Improvement 222 Prompts for Leveraging Tru$tCurrency 222 Scenario-Specific Prompts 222 Prompts for Innovation in Negotiation 222 Prompts for Ethical Considerations 223 Prompts for Adding Final Touches 223 20 The Role of Artificial Intelligence in Modern Negotiation Dynamics 225 Efficiency: The New Paradigm 225 The Power and Pitfalls of Information Asymmetry 226 Challenges of AI-Driven Negotiation 226 AI and SMARTnership: A Collaborative Approach 227 Ethical and Regulatory Considerations 227 The Future of Negotiation 228 Implementing AI-Enhanced SMARTnership Strategies 229 Measuring ROI: Quantifying the Impact of AI-Enhanced Strategies 229 Financial Metrics 229 Performance Metrics 230 Relationship Value Metrics 230 Change Management: Navigating the Transition to AI-Enhanced Negotiation 230 Stakeholder Analysis and Engagement 230 Implementation Roadmap 231 Resistance Management 231 Team Training: Building Competence in AI-Enhanced SMARTnership 231 Core Competency Development 231 Training Program Structure 232 Certification Program 232 Conclusion the Starting Point Is You 233 Acknowledgments 235 About the Author 237 Index 239

KELD JENSEN, DBA, is a globally recognized negotiation expert, author of 27 books, and professor at leading universities. He is the founder of the SMARTnership Negotiation Organization, ranked among the world’s top 3 negotiation programs. He has advised on deals exceeding $12 billion.

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