THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE: HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET

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Frank Lavin

THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET

Frank Lavin

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Hardback

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English

Penguin Random House SEA
02 November 2021

E-commerce: business aspects

How to win in the world's largest retail market.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as- - How any brand can be a pure-play e-commerce brand in China - How Chinese consumers are different from U.S. consumers - The main platforms and social media channels - Case studies of success and failure in China - How to deal with market entry challenges, trademark registration, and product approval - How to compete and win in the most challenging - and most promising - retail market in the world

By: Frank Lavin
Imprint: Penguin Random House SEA
Country of Publication: Singapore
Dimensions: Height: 240mm, Width: 158mm, Spine: 20mm
Weight: 384g
ISBN: 9789814954655
ISBN 10: 9814954659
Pages: 196
Publication Date: 02 November 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

One of the leading practitioners in China e-commerce, Frank Lavin is the founder and CEO of Export Now, a U.S. company that helps brands with China market entry and operating e-commerce stores. Export Now has worked with over one hundred brands from around the world in areas from market research, to strategy formulation, to e-commerce store operations. Frank Lavin previously served as Undersecretary of Commerce for International Trade, U.S. Ambassador to Singapore, and in other senior-level positions in government and banking. He has spent most of his life helping companies succeed in China and other overseas markets.

Reviews for THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE: HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET

"""The Smart Business Guide to China E-Commerce is for any business that is thinking about a China strategy or how to approach international e-commerce. China has perhaps one of the most advanced e-commerce ecosystems in the world, and every retail brand needs a China e-commerce strategy. This book tells you how to make the most of this for your company."" Vamsi Mohan Thati, President, Coca-Cola Greater China & Mongolia"