Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk

$39.99

Hardback

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English

Harper Business Books
25 November 2013

Economics & Business; E-commerce: business aspects; Sales & marketing

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

By: Gary Vaynerchuk
Imprint: Harper Business Books
Country of Publication: United States
Dimensions: Height: 232mm, Width: 187mm, Spine: 20mm
Weight: 855g
ISBN: 9780062273062
ISBN 10: 006227306X
Pages: 224
Publication Date: 25 November 2013
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.