The Revenue Catalyst

Mastering the Art of Sales

Geoffrey M Reid

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Hardback

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English

Leaders Press SRL
24 September 2024

Behavioural economics; Sales & marketing management

The Revenue Catalyst: Mastering the Art of Sales

In The Revenue Catalyst, Geoffrey M. Reid offers a compelling exploration of the often-neglected art of sales, positioned as the crucial fifth dimension of business. Reid, drawing from his rich journey from academia to a sales maestro, delves into the evolution of sales strategies and the critical role they play in business success.

Gain insights into the psychology of decision-making and persuasion to unlock your sales potential. Learn strategies for building high-performance sales teams and nurturing top talent. Harness the power of data-driven sales processes to enhance predictability of revenues and operational efficiency. Benefit from real-world applications, case studies, and hands-on techniques for practical implementation. Transform your approach to sales and drive business growth with strategic tools tailored for modern sales professionals.

More than just a book, The Revenue Catalyst is a strategic tool for anyone looking to excel in sales. Dive into this resource to transform your approach to sales and drive your business growth!

By: Geoffrey M Reid
Imprint: Leaders Press SRL
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 508g
ISBN: 9781637352809
ISBN 10: 1637352808
Pages: 230
Publication Date: 24 September 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Geoffrey Reid's career transition from public policy analyst to a globally recognized sales leader is a testament to his adaptability and expertise. His academic foundation, built at Bishop's University, was enriched by a master's degree and doctoral studies. Geoffrey's diverse experience includes roles as a mediator, consultant, and Adjunct Professor at Concordia University, where he taught negotiation and conflict resolution.Entering sales in 2000 with no prior experience, Geoffrey rapidly excelled, becoming North America's top revenue generator in his first year. His career advanced through various management roles, eventually leading him to a CEO position in London, overseeing a multinational company's global operations.Returning to Montreal post-pandemic, Geoffrey now focuses on sharing his extensive sales knowledge through his book ""The Revenue Catalyst: Mastering the Art of Sales,"" aiming to fill the educational gap in sales in business schools and beyond.