The Power of Your Senses: Why Coffee Tastes Better in a Red Cup and Other Life-Changing Science

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Russell Jones

The Power of Your Senses

Why Coffee Tastes Better in a Red Cup and Other Life-Changing Science

Russell Jones

$29.99

Paperback

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English

Headline Welbeck Non-Fiction
01 February 2022

Experimental psychology; Sales & marketing; Popular psychology

'Brilliant ... Jones reveals how his techniques can be used to enhance your life' Daily Mail

AS HEARD ON THE CHRIS EVANS SHOW

Which scents can lower stress?

What music can make you more productive?

And why does coffee taste better from a red cup?

Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to anywhere near their full potential.

Using his extensive knowledge of sensory science, multisensory expert Russell Jones shows you how to make small changes to your day and experience life like you never have before.

So, whether you want to feel energised in the morning, get the most from your exercise, be efficient at work, really enjoy your food or have the most restful night's sleep possible, read this book and discover the real power of your senses.

Previously published as Sense.

By: Russell Jones
Imprint: Headline Welbeck Non-Fiction
Country of Publication: United Kingdom
Dimensions: Height: 128mm, Width: 196mm, Spine: 24mm
Weight: 285g
ISBN: 9781787395046
ISBN 10: 1787395049
Pages: 304
Publication Date: 01 February 2022
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Russell Jones is the founder of a pioneering multi-sensory design agency and has spent the last decade using sensory science to create immersive gala events and retail spaces, and help global R&D firms develop products and packaging that connect instinctively with the public. He has worked with many of the world's top brands from Heineken to Aston Martin, and some of the world's leading universities and neuroscientists. Russell uses the science of the senses to enhance every aspect of our lives, from sounds that change how drinks taste, to scents that make us more creative. He continues to apply his innovative approach to vastly improve our experience of the world. This is his first book.