Veganuary was established in 2014. Since then the non-profit organisation has helped guide and support more than two million people through the annual Try Vegan for January pledge, with nearly 630,000 people officially taking part in 2022. Kate Fowler is a vegan recipe writer with over 20 years experience; Toni Vernelli is head of marketing and comms at Veganuary. She previously worked for Animal Equality and the League against Cruel Sports and has a doctorate in Animal Behaviour.