The History of Marketing Thought

Volume One PART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEW Pre-20th Century Marketing Thought The Role of Marketing in Early Theories of Economic Development - D F Dixon Marketing Structure and the Theory of Economic Interdependence - D F Dixon Early Analytical Developments Some Late 19th Century Antecedents of Marketing Theory - D F Dixon Emerging Macromarketing Concepts - D F Dixon From Socrates to Alfred Marshall The First Dialogue on Macromarketing - E H Shaw Appraisal of Contributions to Marketing Thought by 19th Century Liberal Economists - F G Coolsen Early Development of the Marketing Discipline The First Decade of Marketing Literature - P D Converse Influences on the Development of Marketing Thought - R Bartels 1900-1923 Early Development of the Philosophy of Marketing Thought - D G B Jones and D D Monieson Historical Surveys of the Development of Marketing Thought A History of Marketing Thought - D G B Jones and E H Shaw Scholarly Research in Marketing - W L Wilkie and E S Moore Exploring the 'Four Eras' of Thought Development PART TWO: THE PIONEERS OF MARKETING THOUGHT Early Teachers of Marketing - H H Maynard Contribution of Women to U S Marketing Thought - M E Zukerman and M L Carsky Hugh Elmer Agnew - W J McKeon Ralph F Breyer - R W Cox Arthur Norris Brisco - J H Wingate Ralph Starr Butler - J P Wood Paul Terry Cherrington - A M Crossley Fred Emerson Clark - R M Clewett Paul Dulaney Converse - H W Huegy Biography and the History of Marketing Thought - D G B Jones Henry Charles Taylor and Edward David Jones Melvin T Copeland - M P McNair Henry E Erdman - G L Mehren Edward A Filene and Lincoln Filene - D Bloomfield Benjamin Horace Hibbard - H E Erdman George Burton Hotchkiss - D B Lucas Leverett Samuel Lyon - N H Engle Harold H Maynard - T N Beckman Volume Two Edwin Griswold Nourse - E T Grether Paul Henry Nystrom - D J Duncan Charles Coolidge Parlin - W Alderson Stanley B Resor - L W Jacobs Clarence Saunders - P E Rockwood Walter Dill Scott - E C Lynch Pioneer Industrial Psychologist Arch W Shaw - M T Copeland Daniel Starch - N H Borden Harry R Tosdal - R M Cunningham Ronald Snow Vaile - E T Grether Louis D H Weld - D R G Cowan Simon Litman (1873-1965) - D G B Jones Pioneer Marketing Scholar Theodore N Beckman (1895-1973) - D G B Jones External Manifestations of the Man Robert Bartels and the History of Marketing Thought - E Shaw and R Tamilia Influences on the Development of Marketing Thought, 1950-1987 - R Bartels Wroe Anderson - B Wooliscroft A Life My Life on Mt Olympus - S C Hollander Sidney Levy - G E Harris Challenging the Philosophical Assumptions of Marketing PART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHT Contextualizing the Development of Marketing Thought Forces Impinging on Long-Term Business-to-Business Relationships in the United States - W W Keep, S C Hollander and R Dickinson An Historical Perspective Marketing and the Public / Marketing and the Enterpriser - P White Marketing Management Concepts - B J La Londe and E J Morrison Yesterday and Today The Ordering of Marketing Theory - M Tadajewski The Influence of McCarthyism and the Cold War Remembering Motivation Research - M Tadajewski Toward an Alternative Genealogy of Interpretive Consumer Research Counterculture, Criticisms and Crisis - M J Arnold and J E Fisher Assessing the Effect of the Sixties on Marketing Thought Volume Three The Schools of Thought in Marketing A History of Schools of Thought in Marketing - E H Shaw and D G B Jones The Functions School The Rise and Fall of the Functionalist Approach to Marketing - S D Hunt and J Goolsby A Paradigm Displacement Perspective Some Problems in Market Distribution - A W Shaw The Commodities School Principles of Merchandising - M T Copeland The Commodity Approach in Marketing Research - W Zinn and S D Johnson Is It Really Obsolete? The Institutional Approach Marketing Functions and Mercantile Organization - L D H Weld Origins of the Institutional Approach in Marketing - D G B Jones and D D Monieson Inter-Regional Trade School The Law of Retail Gravitation - W J Reilly New Laws of Retail Gravitation - P D Converse Marketing Management School The Marketing Philosophy as a Way of Business Life - F J Borsch The Marketing Revolution - R J Keith How Modern Is 'Modern' Marketing? Marketing's Evolution and Myth of the 'Production' Era - R A Fullerton The Marketing Concept - S C Hollander A D[ac]e[gr]a Vu Evolving to a New Dominant Logic for Marketing - S Vargo and R F Lusch Consumer Behaviour School Economics, Psychology and the Literature of the Subdiscipline of Consumer Behavior - R Mittelstaedt Scholarly Traditions and the European Roots of American Consumer Research - H H Kassarjian Macromarketing School Pre-Aldersonian Antecedents to Macromarketing - R Savitt Insights from the Textual Literature Consumer Sovereignty, Democracy and the Marketing Concept - D F Dixon A Macromarketing Perspective Macromarketing - R Layton and S Grossbart Past, Present and Possible Future Exchange School Toward a Formal Theory of Transactions and Transvections - W Alderson and M W Miles Marketing as Exchange - R P Bagozzi On Defining Marketing - C Gr[um]onroos Finding a New Roadmap for Marketing