The Good, the Bad, and the Emoji

Mastering the Art of Review Data

Menno Beker, Hans Keukenschrijver, Wouter Hensens

$95.95 $81.27

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Expert Press
31 August 2024

E-commerce: business aspects; Sales & marketing; Advertising; Customer services

Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.

Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews' power to influence consumer behavior, foster trust, and product success.

Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit for navigating the world of customer feedback. From demystifying various review data sources to leveraging state-of-the-art AI technologies, this book empowers everybody with indispensable insights crucial for thriving in today's digital era.

The Good, The Bad, and The Emoji stands as your indispensable companion in conquering the realm of online reviews and safeguarding the future of your organization.

By: Menno Beker, Hans Keukenschrijver, Wouter Hensens
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637427040
ISBN 10: 1637427042
Pages: 126
Publication Date: 31 August 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Menno Beker is a successful Dutch serial entrepreneur, experienced executive, and co-owner of various companies, including Olery.com. With more than 25 years of expertise in the digital and reputation management space, he has developed a strong reputation himself. Hans Keukenschrijver has been involved in designing new solution-market combinations and pivoting business models in tech industries. He is an accomplished Dutch entrepreneur and CEO & co-owner of Olery.com. Dr. Wouter Hensens is the Executive Dean of Stenden South Africa. His research focusses on online guest reviews leading and has led to the integration of online review data in hotel rating systems in different countries.

Reviews for The Good, the Bad, and the Emoji: Mastering the Art of Review Data

If I have a question about review marketing, I call Hans and Menno. This book provides a clear roadmap for navigating and harnessing the power of online reviews, giving any hotelier a significant market advantage. This is a vital read for those ready to adapt to the changing review landscape and find sustainable success."" - Adam Harris, Co-Founder and CEO of Cloudbeds ""Throughout my 30-year journey in the industry, I've witnessed the evolution of marketing, with a particular emphasis on Guest Reviews in the Boutique Industry. From the early days of relying on celebrity endorsements to the present era of electronic 'Word of Mouth,' one thing remains unchanged—the significance of our valued guests. In this digital age, we must embrace the reach and influence of online platforms, but never forget the importance of our guests— the heartbeat of our industry. For anyone seeking insights into the transformative role of Guest Reviews in the Boutique Industry, this story is a must-read."" - Adrian Gardiner Executive Chairman The Mantis Collection