The Global Advertising Regulation Handbook

Mary Alice Shaver, Soontae An

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English

Routledge
30 October 2013

Advertising; Advertising industry

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.

This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.

An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:

form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any

Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.

Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

By: Mary Alice Shaver, Soontae An
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 178mm, Spine: 15mm
Weight: 498g
ISBN: 9780765629692
ISBN 10: 0765629690
Pages: 256
Publication Date: 30 October 2013
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Authored by Shaver, Mary Alice; An, Soontae