Net Gain

Expanding Markets through Virtual Communities

John Hagel III, Arthur G. Armstrong

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English

Harvard Business Review Press
23 January 1997

Business strategy; E-commerce: business aspects; Internet guides & online services; Computer networking & communications

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

By: John Hagel III, Arthur G. Armstrong
Imprint: Harvard Business Review Press
Country of Publication: United States
Dimensions: Height: 241mm, Width: 165mm, Spine: 27mm
Weight: 499g
ISBN: 9780875847597
ISBN 10: 0875847595
Pages: 256
Publication Date: 23 January 1997
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was ""The Coming Battle for Customer Information,"" which appeared in the January/February 1997 issue of the Harvard Business Review.