The Early Years

Information Overload and Quality Perception

Jacob Jacoby, Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
05 August 2025

Cognition & cognitive psychology; Behavioural economics; Sales & marketing

Series: Legend in Consumer Behavior

The Early Years: Information Overload and Quality Perception by Jacob Jacoby explores the crucial psychological factors that impact consumer decision-making, particularly in the context of information overload. Jacoby investigates how the flood of available information affects consumers' ability to evaluate products and make informed choices. This book introduces foundational theories on how consumers perceive and process information, and how this perception influences their purchasing decisions. Focusing on quality perception, Jacoby examines how consumers assess product quality and how their judgments are often shaped by external factors such as brand reputation, advertising, and even social influence. Through in-depth analysis, Jacoby sheds light on the dynamics of consumer behavior in the modern marketplace, where an excess of information can lead to confusion and hesitation. This book serves as a critical resource for marketing professionals, behavioral scientists, and researchers interested in understanding the psychological underpinnings of consumer behavior in an increasingly complex information environment.

By: Jacob Jacoby, Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 21mm
Weight: 635g
ISBN: 9781636515793
ISBN 10: 1636515797
Series: Legend in Consumer Behavior
Pages: 348
Publication Date: 05 August 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a First Lieutenant in the U.S. Air Force (1965-1968), he directed the Consumer Psychology Program within the Department of Psychological Sciences at Purdue University (1968-1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973-74) and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law. Jacoby's scholarly output includes more than 165 chapters and articles, ten books and monographs, hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior and the Trademark Reporter. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.