Multidisciplinary Approach to Luxury Consumption and AI

Vera Teixeira Vale

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Hardback

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English

IGI Global
25 September 2025

Behavioural economics; Distributive industries; Artificial intelligence

The intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technology, and cultural studies. As AI shapes consumer behavior and brand strategies, understanding its role in the luxury market requires a perspective beyond traditional economic models. This approach considers how AI personalizes experiences, predicts preferences, and reshapes ideas of exclusivity, authenticity, and human desire. By integrating diverse viewpoints, a multidisciplinary framework may provide deeper insight into the dynamics between technological innovation and the appeal of luxury goods. Multidisciplinary Approach to Luxury Consumption and AI explores the utilization and applications of AI within the context of luxury consumption. It examines the integration of intelligent technologies into the fields of management, economics, marketing, and branding. This book covers topics such as consumer science, marketing, and fashion industry, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.

Edited by: Vera Teixeira Vale
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 19mm
Weight: 757g
ISBN: 9798369384220
Pages: 300
Publication Date: 25 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Vera Teixeira Vale has a PhD in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management of University of Porto, a MSc in Marketing from the Oporto Catholic University, also an MBA in Commercial Operations Management in Oporto Catholic University and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor in the University of Aveiro (DEGEIT) . She lectures under graduated and graduated courses of Management, Marketing, Marketing Research and Consumer Behaviour. Presently, she is researcher affiliated to GOVCOPP, and a invited researcher at CEOS.PP. Her research topics are: Consumer Behaviour, Consumer Psychology, Anti-Consumption, Anti-branding, Sustainable and Responsible consumption Her teaching interests are: Consumer Behaviour, Marketing Research and Marketing Management.