The Discourse of Advertising

Guy Cook

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English

Routledge
19 July 2001

Media studies; Advertising industry

This edition addresses contemporary advertising

in the context of current changes in communication. It is a

comprehensive and invaluable reference guide to all aspects

of the language of advertising.

By: Guy Cook
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 1.020kg
ISBN: 9780415234542
ISBN 10: 0415234549
Pages: 268
Publication Date: 19 July 2001
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

Guy Cook

Reviews for The Discourse of Advertising

The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students.. -Elisabeth Le, University of Alberta, Canada