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Masters of Advertising Copy (RLE Marketing) by J. George Frederick at Abbey's Bookshop,
Masters of Advertising Copy (RLE Marketing)
— —
J. George Frederick

Masters of Advertising Copy

RLE Marketing

J. George Frederick

$94.99

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English
Routledge
11 December 2015
Advertising; Advertising industry
Series: Routledge Library Editions: Marketing
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Edited by:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 21mm
Weight:   453g
ISBN:   9781138995697
ISBN 10:   113899569X
Series:   Routledge Library Editions: Marketing
Pages:   396
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

Multivolume collection by leading authors in the field

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