The Corporate Sponsorship Toolkit, Second Edition

Kim's book masterfully simplifies the intricate world of sponsorship, making it accessible and practical for everyone. Free from jargon, this indispensable guide offers clear and actionable insights and practical tools to help you navigate the complexities of sponsorships with ease and creativity. Sponsors, whether experienced or new to the field, should have a copy in their office. Rightsholders will find it invaluable for understanding sponsor expectations and should consider gifting a copy to their partners. The relatable content and effective breakdown of complex concepts explain why the previous edition was so popular. This latest edition is a must-read for those involved in sponsorship. MATT BAXTER, Sponsorship News, SponsorshipNews.com.au For every sponsorship marketer seeking a no-nonsense, straight-talking guide, The Corporate Sponsorship Toolkit, 2nd Edition is an essential read. This massively updated edition offers a wealth of practical advice, actionable takeaways, and hard-hitting truths. With rich content that could fuel an entire career, this book is your cutting-edge guide to making sponsorship work for your organization. Kim Skildum-Reid has once again established a clear vision for best practice sponsorships, providing a balanced roadmap of strategies and tools to help you implement these practices effectively. Kim has masterfully captured the nuances of sponsorship marketing and has handed readers the playbook to success. PAULA BEADLE, CEO, Sponsorship Marketing Association (USA), SponsorshipAssociation.com The Corporate Sponsorship Toolkit, 2nd Edition is quite simply an indispensable and refreshingly candid guide to sponsorship best practice. The experience, insights and no-nonsense perspectives contained in this book will ensure the most effective sponsorship management, great partnerships and maximum value for corporate sponsors and marketing leaders. Essential reading for anyone working in the sponsorship area; it is both a demystifying, practical guide and an entertaining read. EDEL McCARTHY, Customer Operational Excellence Manager and former Group Head of Sponsorship, Electric Ireland. ESB.ie