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The Brand Book: An insider’s guide to brand building for businesses and organizations by Daryl Fielding at Abbey's Bookshop,
The Brand Book: An insider’s guide to brand building for businesses and organizations
— —
Daryl Fielding

The Brand Book

An insider’s guide to brand building for businesses and organizations

Daryl Fielding

$45

Paperback

Not in-store but you can order this
How long will it take?
English
Laurence King Publishing
10 January 2023
Business strategy; Advertising
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf

A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK

This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design
* November 2022
By:  
Imprint:   Laurence King Publishing
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 144mm,  Spine: 24mm
Weight:   487g
ISBN:   9781529420173
ISBN 10:   1529420172
Pages:   232
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.

Reviews for The Brand Book: An insider’s guide to brand building for businesses and organizations

In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK * I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it. -- Charlie Marshall * CEO & Founder, Loaf * I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges. * Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide * Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS * Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *


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