The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human...

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Saad Gad David Buss

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Saad Gad, David Buss

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English

Woodslane
15 September 2020

Consumerism; Physiological & neuro-psychology, biopsychology; Economics & Business; Behavioural economics; Sales & marketing

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

By: Saad Gad, David Buss
Imprint: Woodslane
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 24mm
Weight: 617g
ISBN: 9781633886438
ISBN 10: 1633886433
Pages: 392
Publication Date: 15 September 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ( Homo-Consumericus ), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.

Reviews for The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Saad gets behind the obvious and provides surprising Darwinian evidence for our choices. -Psychology Today ...will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists... -Library Journal Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live. -Booklist