The Power of Experiments

Filled with charming stories of experiments offering novel solutions to pressing social questions, 'The Power of Experiments: Decision Making in a Data-Driven World' is an enjoyable read that celebrates the power of experimentation to create social change. -Stanford Social Innovation Review 'The Power of Experiments' is a terrific overview of how organizations, especially online companies but also government and other groups, can use A/B testing to optimize their results. Luca and Bazerman also discuss issues of ethics and consent that affect these efforts, perhaps limiting what some parties can or should do...an excellent book for managers and executives who oversee online marketing or other behavioral elements of an operation. While most professional marketers will be familiar with the concepts and examples presented in the book, Luca and Bazerman's easy style and approachable writing provide an excellent introduction or refresher for non-specialists at all levels. Highly recommended. -Technology and Society Luca and Bazerman balance their passion for experiments with a recognition of its limits. -Wall Street Journal In a forthcoming book, The Power of Experiments: Decision-Making in a Data-Driven World, Harvard professors Michael Luca and Max Bazerman show how such experiments have helped organizations from eBay to the U.K. tax authority make better decisions. By testing different strategies on a limited pool of unwitting customers before implementing them, they say, companies can eliminate guesswork and intuition and build products and processes that better account for the many quirks of human behavior. -The Wall Street Journal Driven by experimentation, a further transformation is in the air. -New Yorker