The Business of Advertising

Clarence Moran

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Hardback

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English

Routledge
21 March 2013

Sociology; Social, group or collective psychology; Advertising; Organisational theory & behaviour; Advertising industry

Series: Routledge Library Editions: Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

First published in 1905.

By: Clarence Moran
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 590g
ISBN: 9780415818001
ISBN 10: 0415818001
Series: Routledge Library Editions: Advertising
Pages: 226
Publication Date: 21 March 2013
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters’ Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.

Moran, Clarence