The Smart Branding Book

How to build a profitable and resilient brand

Dan White

$24.99

Paperback

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English

LID Publishing
19 January 2023

Sales & marketing

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognise and trust if they're looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

AUTHOR: Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

By: Dan White
Imprint: LID Publishing
Country of Publication: United Kingdom
Dimensions: Height: 180mm, Width: 120mm,
ISBN: 9781911687702
ISBN 10: 1911687700
Pages: 160
Publication Date: 19 January 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Dan Whiteis a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book(Concise Advice Series, LID). He lives in the UK.

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The Smart Branding Book

How to build a profitable and resilient brand

Dan White

$24.99

Paperback

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