The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors...

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W. Chan Kim Renee A. Mauborgne

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

W. Chan Kim, Renee A. Mauborgne

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English

Harvard Business School
01 March 2017

Economics & Business; Business strategy; Sales & marketing management

The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of focusing on noncustomers and creating “blue oceans: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide - the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne?s latest Harvard Business Review article, “Red Ocean Traps.?

Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework - and help you implement it in your organization.

By: W. Chan Kim, Renee A. Mauborgne
Imprint: Harvard Business School
Country of Publication: United States
Dimensions: Height: 209mm, Width: 139mm, Spine: 23mm
Weight: 240g
ISBN: 9781633692749
ISBN 10: 1633692744
Pages: 240
Publication Date: 01 March 2017
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of strategy and international management at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. He is the coauthor, along with Renee Mauborgne, of the book Blue Ocean Strategy, Expanded Edition (2015). Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. She is coauthor, along with W. Chan Kim, of Blue Ocean Strategy, Expanded Edition (2015). See blueoceanstrategy.com.

Reviews for The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

"PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY: ""Blue Ocean Strategy is the most successful book on business master-planning in recent years."" -- The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal, BusinessWeek, and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting"