The Assessment of Industrial Markets

Aubrey Wilson

$242

Hardback

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English

Routledge
01 November 2024

Market research

Series: Routledge Revivals

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing.

The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.

By: Aubrey Wilson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 940g
ISBN: 9781032876917
ISBN 10: 1032876913
Series: Routledge Revivals
Pages: 418
Publication Date: 01 November 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Aubrey Wilson (at the time of the first publication of this book) was the Managing Director, Industrial Market Research Limited.

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The Assessment of Industrial Markets

Aubrey Wilson

$242

Hardback

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