Macromarketing, Ethics, and Social Responsibility

The Development Period

Shelby D Hunt, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
06 December 2024

Business ethics; Market research

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today's evolving market landscape.

Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences-and is influenced by-society's values and norms.

This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.

By: Shelby D Hunt, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 526g
ISBN: 9781636512822
ISBN 10: 1636512828
Pages: 268
Publication Date: 06 December 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the ""best article on marketing theory."" His 1994 Journal of Marketing article ""Commitment and Trust,"" with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.