The ASK

By:   Wendy Sneddon, Russell Dalgleish
Imprint:   Jfdi Secrets Ltd
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 5mm
Weight:   109g
ISBN:   9781068494505
ISBN 10:   1068494506
Pages:   102
Publication Date:   17 July 2025
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Wendy Sneddon is an accomplished business strategist, author, and champion for small business owners who want to grow with confidence, clarity, and purpose. As co-author of The ASK, Wendy brings a fresh, practical perspective shaped by years of experience supporting entrepreneurs to unlock their voice, own their value, and take bold steps toward their goals.Wendy is Chief of Staff and an Ambassador for the SBN and the founder of JFDI Secrets Ltd, a business dedicated to helping entrepreneurs, especially those in service-based industries, write and publish books that position them as credible experts in their field.She believes passionately that every business owner has a powerful story to tell, and that sharing that story can be the key to attracting the right clients, building trust, and growing a thriving business. Her career began in HR and learning & development, where she supported leaders to build stronger teams, develop communication skills, and implement people strategies that drive results. This background gave her a deep understanding of the internal barriers that hold business owners back - like imposter syndrome, lack of focus, or the inability to articulate their value and inspired her mission to change that. Wendy's signature approach is simple but powerful: stop hiding, get clear on your message, and just ASK. This philosophy runs through every aspect of The ASK, which she co-authored with Russell Dalgleish to demystify the process of reaching out for help, building partnerships, and stepping into the spotlight. In The ASK, Wendy shares tools, stories, and frameworks designed to help small business owners ASK for what they need, whether it's support, investment, introductions, or visibility. She knows from experience that most entrepreneurs are brilliant at what they do, but struggle to communicate their worth or ASKfor help without feeling like they're failing. Her mission is to flip that script and empower people to see Asking not as a weakness, but as a strength. Wendy is also the editor of www.sentinel.scot, a Scottish business publication that celebrates innovation, entrepreneurship, and community. She uses the platform to spotlight the people and organisations driving change across Scotland and beyond, while giving others the tools and encouragement to share their own stories.As a business coach, author and speaker, Wendy has helped business owners move from self-doubt to self-published. With The ASK, Wendy has brought together her expertise in business growth, personal development, and storytelling to create a practical guide that anyone can use. Her voice throughout the book is supportive, straight-talking, and uplifting, reminding readers that their next opportunity could bejust one ASK away. Whether you're starting out, scaling up, or looking to make a bigger impact, Wendy Sneddon will inspire you to step up, speak out, and ASK for what you truly want. https: //www.linkedin.com/in/wendysneddon Russell Dalgleish is a globally respected business leader, serial entrepreneur, and passionate advocate for Scottish entrepreneurship.As the co-author of The ASK, Russell brings decades of real-world insight into how business owners can unlock growth and opportunity, by learning to ASK the right question, at the right time, to the right people.With a career that spans executive roles in international business, angel investing, and innovation advisory, Russell is best known as the founding chair of the Scottish Business Network (SBN), a global community of Scottish entrepreneurs, investors, and leaders committed to helping Scottish companies expand into international markets. Under his leadership, the SBN has grown into a powerful platform for connection, collaboration, and global opportunity, with a strong emphasis on practical support, introductions, and real-world results.Russell's journey started in the tech industry, where he held senior executive positions in international companies, including technology integrators and software firms. From there, he transitioned into entrepreneurship and investment, cofounding multiple businesses and advising countless startups and SMEs on how to scale successfully. His hands-on experience, combined with his vast global network, has positioned him as one of the most connected and influential figures in the Scottish business ecosystem. A government and policy makersadvisor, and a leading voice on LinkedIn. A sought-after speaker, mentor, and strategist, Russell is regularly invited to share his expertise on leadership, growth strategy, and international expansion. He has delivered keynote speeches on stages from New York to Dubai, championing the potential of Scottish businesses on the global stage. His core belief-that the world is full of people willing to help, but we must first learn to make a clear and confident ASK is the foundation of this book. The ASK is not just a book; it's a movement, and Russell'srole in it is crucial. He has spent years helping entrepreneurs articulate what they really need, be it funding, partners, advice, or visibility and then guiding them to the people and platforms that can help them achieve it. His ability to open doors, broker meaningful connections, and challenge business owners to think bigger has made him a transformational figure in countless success stories. Russell's contributions to business have not gone unnoticed. He has been named one of the UK's Top 100 Entrepreneurs, serves as a non-executive director for several high-growth companies, and continues to mentor early-stage founders through accelerators and innovation hubs. Through The ASK, Russell shares what he has learned at every level of business: that opportunity often lies just one question away. His voice throughout the book is one of optimism, practicality, and empowerment - encouraging business owners not just to dream, but to act.Whether you're looking to expand overseas, attract investment, or simply get better at building your network, Russell's insights will inspire you to step forward and ASK. http: //russelldalgleish.com