The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

Richard G. Shell, Mario Moussa

$40.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Penguin US
30 December 2008

Economics & Business; Business & management; Business negotiation; Sales & marketing; Self-help & personal development

"You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their ""Woo IQ,"" they show how relationship-based persuasion works to open hearts and minds.

""Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals."" -U.S. News & World Report"

By: Richard G. Shell, Mario Moussa
Imprint: Penguin US
Country of Publication: United States
Dimensions: Height: 214mm, Width: 139mm, Spine: 17mm
Weight: 306g
ISBN: 9780143114048
ISBN 10: 0143114042
Pages: 312
Publication Date: 30 December 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

Reviews for The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals. -U.S. News & World Report Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science. -Robert B. Cialdini, author of Influence: Science and Practice Dale Carnegie's classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie's 70-year-old book cannot be. -Library Journal Many motivational books exhort readers to sell yourself to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely. -Time A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success...Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace. -Robert Wolf, Former Chairman & CEO of UBS