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The Art and Science of Marketing by Walid Mahroum at Abbey's Bookshop,
The Art and Science of Marketing
— —
Walid Mahroum

The Art and Science of Marketing

Walid Mahroum

$34.95   $31.49

Paperback

Not in-store but you can order this
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English
Walid Mahroum
28 April 2023
E-commerce: business aspects; Sales & marketing
"About this book

Welcome to ""The Art and Science of Marketing,"" a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape.

With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs.

From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve.

As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach.

We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand.

Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers.

We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty.

Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success."
By:  
Imprint:   Walid Mahroum
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 8mm
Weight:   209g
ISBN:   9798223015321
Pages:   150
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Walid Mahroum is a multidisciplinary educator, with a diverse background in art, design, music, literature, and education. Lived and worked in the Middle East, Africa, Europe, and the Americas, experiencing different cultures and art forms from a young age. Driven by his love for history, Walid extensively studied and read about major historical events and the philosophers and psychologists who shaped our understanding of the world. He remains passionate about exploring the interplay between history, geography, and the arts, which he weaves into his writing. Mahroum's exposure to diverse cultures and art forms has allowed him to approach art and design from a unique and diverse perspective, infusing his work with a rich mixture of influences. As an artist, his work reflects a deep appreciation for cultural diversity and an exploration of how different art forms can intersect and influence one another.

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