How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace (Industry, Partner Track, Severance, Succession, The Bold Type, You). Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
By:
Francesca Sobande
Imprint: University of California Press
Country of Publication: United States
Dimensions:
Height: 210mm,
Width: 140mm,
Spine: 20mm
Weight: 408g
ISBN: 9780520387065
ISBN 10: 0520387066
Pages: 252
Publication Date: 10 January 2024
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Contents List of Figures Preface: The Temperature of These Times Acknowledgments 1. Setting the Scene: Social Justice for Sale 2. The Politics of Morality and the Marketplace 3. The Business of Activism, Antagonism, and Aging 4. Forecasting the Future of Morality in the Marketplace References Index
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
