Known to the world as Doctor Persuasion, economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation and persuasion. Following twenty years of international success, Dr. Zaid is the author of eleven bestsellers including Public Speaking and Creative Marketing and is often invited to lecture and consult around the world.