Felix Mörée is a pricing expert with extensive experience in marketing, packaging, pricing, and sales of subscription-based offerings. A former director at the global pricing firm Simon-Kucher, he is currently a pricing advisor for clients of all sizes, from startups to multinationals. He holds a double degree in engineering physics and economics from Lund University. Felix is also the author of four books on pricing and profitability published in Sweden and Finland. His book Ta Betalt! (""Get Paid!"") was named Marketing Book of the Year in Sweden in 2019.
""Short, sharp, and actionable. Every CEO should keep this book on their desk--it's a playbook, not a theory."" --Wilma Eriksson, Co-founder and CEO of Vloxq CPQ. ""This book is an ABC-style, A-to-Z guide every entrepreneur should read, combining actionable pricing strategies with principles for building profitable businesses."" --Ivar Siimar, Partner at Trind.vc and Founder of EstBAN. ""Too few companies spend enough time on pricing. This book is a goldmine of inspiration, best practices, and practical how-tos to quickly get you on track--a must-read for any CEO or sales leader."" --John Elf, Co-founder and CSO of Pej.