Avi Awan is a global retail leader with over three decades of experience in the UK, the Middle East, and beyond. He has worked in seven countries, gaining hands-on experience across supermarket retail, convenience formats, duty-free, B2B, wholesale, and HORECA channels.His journey began on the shop floor in Yorkshire and took him through hypermarkets in Saudi Arabia, airport retail in Oman, and startup ventures in South America. Along the way, he's opened stores, led turnarounds, built teams from the ground up, and learned how to lead across cultures and complexity.Known for his grounded style and people-first mindset, Avi brings a blend of operational grit and quiet reflection to everything he does. His story isn't polished - it's lived.Lessons Beyond the Aisles is his first book - a personal and professional memoir shaped by decades of doing the work and learning from it.