Introducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers' emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell.
By:
Randolph Kenin Imprint: Cristian Sergiu Sava Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 2mm
Weight: 50g ISBN:9783986086336 ISBN 10: 3986086331 Pages: 28 Publication Date:12 January 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active