S. M. Riad Shams is an Assistant Professor in Marketing and PhD Program Leader at Newcastle Business School, Northumbria University. Demetris Vrontis is ranked among the top 2% of the best scientists in the world, according to a list compiled by Stanford University in collaboration with Elsevier and SciTech Strategies. Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. Yaakov Weber teaches courses on Strategic Management, Mergers and Acquisitions Management, Strategic Alliances, Corporate Strategy, Cross-Cultural Management, and Global Strategic Management. Evangelos Tsoukatos is a faculty member at the University of Nicosia, Cyprus, and the Hellenic Open University. He holds a PhD in Management Science from the Lancaster University Management School (LUMS), UK, a BSc in Mathematics from the “Aristotelion” University of Thessaloniki, Greece, and a postgraduate diploma and MSc in Operational Research from LUMS, UK. Rosa Palladino is an Associate Professor of Management at IUL Digital University (Florence). She obtained the national scientific qualification as a full professor.