Sustainable and Inclusive Practices for Building Authentic Brands

Name: Sustainable and Inclusive Practices for Building Authentic Brands
Price: 371.42 AUD
Availability: OutOfStock
ISBN: 9798337345970

Zaila Oliveira, Sara Teixeira

$463.95 $371.42

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Business Science Reference
31 December 2025

Business ethics; Corporate governance & responsibilities; Sales & marketing

In an era where consumers increasingly value authenticity over profit, building authentic brands requires a deep commitment to sustainability and inclusivity. These practices go beyond traditional marketing strategies, using ethical responsibility and social consciousness into the core of brand identity. By prioritizing equitable representation businesses can forge genuine connections while fostering long-term loyalty and trust. Embracing sustainable and inclusive approaches not only enhances brand integrity but also positions companies as forward-thinking leaders in a rapidly evolving global marketplace. Sustainable and Inclusive Practices for Building Authentic Brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.

Edited by: Zaila Oliveira, Sara Teixeira
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337345970
Pages: 540
Publication Date: 31 December 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Zaila Oliveira is a Professor of Marketing at Politécnico do Porto-ISCAP. PhD in Management from the University of Porto. His main areas of research are digital marketing, consumer behavior, tourism and sustainability. Co-author of several indexed scientific publications. Member of CEOS.PP - Center for Organizational and Social Studies of the Polytechnic of Porto, a research center accredited by the FCT and Research Unit NECE, University of Beira Interior, Covilhã, Portugal. Sara Teixeira is a Professor at ISCAP - Polytechnic of Porto in several undergraduate and master's degrees. Professor in the Postgraduate course in Digital Marketing and e-commerce at Instituto Superior do Vouga, Member of the scientific committee, and professor in the Postgraduate course in Digital Content Marketing & Analytics at Porto Executive Academy - ISCAP. She holds a PhD in Communication from the University of Vigo, a master's degree in Digital Marketing and a degree in Marketing. Her main research areas are marketing, marketing and consumer behavior. She is a collaborating member of the Research Center in Social and Organizational Sciences of the Polytechnic of Porto - CEOS.PP.