Sustainable and Inclusive Practices for Building Authentic Brands

Name: Sustainable and Inclusive Practices for Building Authentic Brands
Price: 449.62 AUD
Availability: OutOfStock
ISBN: 9798337345963

Zaila Oliveira, Sara Teixeira

$561.95 $449.62

Hardback

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English

Igi Global Scientific Publishing
31 December 2025

Business ethics; Corporate governance & responsibilities; Sales & marketing

In an era where consumers increasingly value authenticity over profit, building authentic brands requires a deep commitment to sustainability and inclusivity. These practices go beyond traditional marketing strategies, using ethical responsibility and social consciousness into the core of brand identity. By prioritizing equitable representation businesses can forge genuine connections while fostering long-term loyalty and trust. Embracing sustainable and inclusive approaches not only enhances brand integrity but also positions companies as forward-thinking leaders in a rapidly evolving global marketplace. Sustainable and Inclusive Practices for Building Authentic Brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.

Edited by: Zaila Oliveira, Sara Teixeira
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 30mm
Weight: 1.148kg
ISBN: 9798337345963
Pages: 360
Publication Date: 31 December 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sara Teixeira - PhD in Communication from the University of Vigo - Spain. Sara performs teaching functions in higher education at ISCAP. She worked in the area of digital marketing and e-learning in Portugal. She is a researcher at CEOS.PP - Center for Organizational and Social Studies at the Polytechnic of Porto.