Strategic Planning in Healthcare

An Introduction for Health Professionals

Brian C. Martin, PhD, MBA, Glenn A. Yap, PhD, MBA, MS

$146

Paperback

Forthcoming
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English

Springer Publishing Co Inc
28 December 2025

Medical administration & management

A ""Soup to Nuts"" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!

This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills. Know, use, and test your understanding of course content with CourseConnect—an interactive learning platform included with your print purchase.

What's New:

New chapter: This edition includes new content on Systems Thinking

Expanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examples

New Strategic Plans: Two completely new sample strategic plans replace the previous edition examples

Comprehensive Case Studies: New case studies and associated discussion questions in each chapter

Key Features:

Provides a detailed strategic planning framework with a healthcare focus

Helps build skills for assessments, goal setting, and actionable plans

Interactive fictional hospital case study, worksheets, and discussion questions

Authored by leading experts and educators in healthcare strategy

Instructor Resources include an Instructor's Manual, PowerPoint slides, a Test Bank, and more

Maximize Your Learning With CourseConnect—Included With Your Print Purchase! Enhance your textbook experience with CourseConnect, an interactive learning platform designed to help you engage more deeply, study smarter, and achieve success in your course.

Master Complex Concepts—Interactive learning activities simplify concepts and improve comprehension and retention.

Track Your Progress—Real-time analytics and self-assessments help you identify strengths and focus on areas for improvement.

Study Anytime, Anywhere—Enjoy seamless access to your eBook and study tools whenever and wherever you need them.

By: Brian C. Martin PhD MBA, Glenn A. Yap, PhD, MBA, MS
Imprint: Springer Publishing Co Inc
Country of Publication: United States
Edition: 2nd New edition
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9780826183156
ISBN 10: 0826183158
Pages: 279
Publication Date: 28 December 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Brian C. Martin, PhD, MBA, Professor; Associate Dean, Academic Affairs, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA Glenn A. Yap, PhD, MBA, MS, Associate Professor; Director, Master of Healthcare Administration Program, Health Behavior, Policy, and Management, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA