Strategic Pharmaceutical Marketing Management in Growth Markets

Mithun Nandy (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)

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Hardback

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English

Routledge India
09 May 2023

Sales & marketing management; Sales & marketing; Chemical industries

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.

This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.

By: Mithun Nandy (Hegde & Hegde Pharmaceutica LLP Mumbai India)
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 980g
ISBN: 9781032289427
ISBN 10: 1032289422
Pages: 268
Publication Date: 09 May 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Preface 1. Pharmaceutical Marketing: Fundamentals & Global Perspectives 2. Dynamics of Pharmaceutical Marketing in Global Context 3. Strategic Advantages in Pharmaceutical Marketing 4. Important Aspects of Pharmaceutical Pricing 5. Distribution Function in Pharmaceutical Marketing 6. Pharmaceutical Product Promotion 7. Marketing Research Interface in Pharmaceutical Product Promotion 8. Technological Aspects in International Pharmaceutical Marketing

Mithun Nandy holds a PhD in Management from Vidyasagar University, India. His doctoral thesis was awarded the “Best Doctoral Thesis Award” at an international management conference. He serves as Editor (Management) for Cogent Business and Management journal and Editorial Review Board Member in International Journal of Patient-Centered Healthcare. Currently, he is the Assistant General Sales Manager at Hegde & Hegde Pharmaceutica LLP, Mumbai, India, where he has over 18 years of pharmaceutical sales experience. He is a life member of the Calcutta Management Association.