Strategic Market Research

A Guide to Conducting Research that Drives Businesses

Anne E Beall

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English

Beall Research
18 November 2022

Behavioural economics; Market research

Summary
Details

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.

By: Anne E Beall
Imprint: Beall Research
Edition: 4th ed.
Dimensions: Height: 229mm, Width: 152mm, Spine: 9mm
Weight: 222g
ISBN: 9798985888447
Pages: 144
Publication Date: 18 November 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active