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You'Re About to Make a Terrible Mistake!

How Biases Distort Decision-Making and What You Can Do to Fight Them

Olivier Sibony

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Paperback

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English
Swift Press
31 August 2021
'A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read.' - Daniel Kahneman, author of Thinking Fast and Slow

We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?

In You're About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us - including even the most renowned business titans - into nine common decision-making traps.

Distinctive in the clarity and practicality of is message, You're About to Make a Terrible Mistake! distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.

By:  
Imprint:   Swift Press
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm, 
ISBN:   9781800750333
ISBN 10:   1800750331
Pages:   336
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Olivier Sibony is an Affiliate Professor of Strategy at HEC Paris and an Associate Fellow at Said Business School, Oxford University. Previously, he spent 25 years in the Paris and New York offices of McKinsey & Company, where he was a senior partner. Sibony's research on improving the quality of strategic decision making has been featured in many publications, included Harvard Business Review and MIT Sloan Management Review. He is a graduate of HEC Paris and holds a PhD from Paris Sciences et Lettres University. He is a co-author, with Daniel Kahneman, of the forthcoming Noise.

Reviews for You'Re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to Fight Them

‘An elegant synthesis of the best scientific work on human judgment that will be useful whether your aspirations in life are modest or grandiose’ - Philip E. Tetlock, co-author of Superforecasting ‘Brilliant, fun, and wise - a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year’- Cass R. Sunstein, co-author of Nudge ‘Finally! Actionable advice for leaders based on decades of decision science. Succinct, accurate, and even-handed’ - Angela Duckworth, author of Grit ‘Olivier Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative. Filled with actionable advice on how to make better choices, this book should be required reading for anyone looking to improve their decision process’ - Annie Duke, bestselling author of Thinking in Bets ‘The best, funniest, most useful guide to cognitive bias in business. If you make decisions, you need to read this book’ - Safi Bahcall, author of Loonshots 'A masterful introduction to the state of the art in managerial decision making' - Daniel Kahneman, Thinking, Fast and Slow 'I loved it' - Angela Duckworth, Grit 'An elegant synthesis of the best scientific work on human judgment' - Philip E. Tetlock, Superforecasting 'Sibony has written the best, funniest, most useful guide to cognitive bias in business' - Safi Bahcall, Loonshots 'Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative' - Annie Duke, Thinking in Bets ‘Brilliant, fun, and wise- a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year’ - Cass R. Sunstein, co-author of Nudge


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