Start with the Story

"""If you and your team are in the business of building trusted relationships with people, then you recognize the challenge of understanding the psychology behind their often-irrational behavior. Kristian Aloma has been a student and practitioner of psychology and behavior within the context of branding and marketing for years and has identified a profound unlock through the power of story. Aloma is an accessible academic, effortlessly simplifying complex constructs so that we can move forward on actions that matter."" - Dave Healing, Senior Director of Brand Strategy & Activation at Zillow Group ""Kristian Aloma knows his stuff. He is a uniquely talented analyst who has been studying the consumer mind for decades. Now that he has decided to share his expertise with the rest of us, we will all be smarter and better prepared to grow trust, activate customers, and shape behavior. This is an unmissable book for anyone looking to build a brand that matters."" - Brian Reich, author, speechwriter, and communications strategist ""Kristian Aloma has an innate ability to follow the human thread through stories of brands and their relationships with consumers. His use of narrative psychology to highlight how we think and why helps to bridge the gap between business and psychology in a way that just makes sense. Using this framework, Kristian provides the language businesses need to 'talk' to their consumers and to build long-lasting and trusting relationships with them."" - Elizabeth Schwab, PsyD, Associate Department Chair of the Business Psychology Division at the Chicago School of Professional Psychology ""I've witnessed Kristian Aloma help hundreds of nonprofit leaders in organizations big and small realize how important their brands are to their stakeholders. Using Kristian's narrative framework, nonprofits all over the world are able to identify and strengthen their relationships with donors. If you're looking to grow your brand and strengthen its impact, Kristian's book is the place to start."" - Elise Madrick Townsend, MSW, Associate Director of Nonprofit Executive Programs at the Kellogg School of Management at Northwestern University"