An analysis of “nudging” as a tool for influencing human health behavior.
Behavioral economics sees “nudges” as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.
By:
Radek Kovács,
František Ochrana
Imprint: Karolinum,Nakladatelstvi Univerzity Karlovy,Czech Republic
Dimensions:
Height: 203mm,
Width: 146mm,
Spine: 10mm
ISBN: 9788024655031
ISBN 10: 8024655039
Pages: 215
Publication Date: 26 March 2024
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
"Introduction 1. Human Behavior in the Mirror of the Traditional Paradigm 1.1. Delimitation of the Term ""Human Behavior"" 1.2. Human Behavior from the Perspective of the Axiom of Homo Economicus, Cartesian Rationality, and Epistemology 2. Nudges and Nudging 2.1 Behavioral Economics and Prospect Theory – The Theoretical and Methodological Bases for the Concept of the Nudge 2.2 The Phenomenon of the Nudge 2.3 The Problem of Nudging in Contemporary Scientific Discourse 2.3 Nudging Tools in the Paradigm of Prospect Theory 3. Food Nudges – Health Policy Tools in the Field of Obesitology and Diabetology 3.1 Defining “Food Nudges “ 3.2 The Methods and Methodology for Analyzing the Scientific Discourse in the Field of Food Nudges 3.3 Results of the Analysis of Scientific Discourse. Identified Food Nudging Tools. 3.3.1 Priming and Labeling 3.3.2 Positioning, Proximity and Size Nudges 3.3.3. Decoy Effect, Default Options, Framing, Monetary Nudges, Salience Effect and Social Norms 3.3.4. Multi-Component Nudges 4. Systematic Review of Scientific Articles on Food Nudges 4.1 Country of Origin of the Selected Scientific Studies 4.2 Classification of Analyzed Scientific Studies according to Journals 4.3 Detailed Results of the Literary Search by Category Nudges (Years of 2017–2021) Conclusion References Summary Name Index Subject Index"
Radek Kovács is a doctoral candidate in public and social policy at Charles University. František Ochrana is professor of social sciences at Charles University, where he researches within the Center for Social and Economic Strategies.
