Service Quality

Christian Grönroos, Vibrant Publishers

$208.95 $167.44

Hardback

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English

Vibrant Publishers
06 February 2025

Sales & marketing; Market research

Dive deep into the principles of Service Quality with this authoritative volume by Christian Grönroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Grönroos combines academic rigor with practical insights to illustrate how businesses can measure, improve, and sustain service quality in competitive markets.

Through real-world examples and groundbreaking concepts such as the service-profit chain and relationship management, this book offers actionable strategies for companies striving to differentiate themselves through superior service. Whether you're a business leader, a student of marketing, or a professional in the service sector, this essential work equips you with the knowledge to innovate and excel in service quality management.

Unlock the potential of your organization by understanding the power of exceptional service delivery-get your copy today and stay ahead in the evolving world of customer-centric businesses.

By: Christian Grönroos, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 485g
ISBN: 9781636513881
ISBN 10: 1636513883
Pages: 236
Publication Date: 06 February 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Christian Grönroos is EMERITUS Professor of Service and Relationship Marketing at Hanken School of Economics, Finland. He is initiator and Past Chair of the Board of the research and knowledge center, Centre for Relationship Marketing and Service Management (CERS), of this business university. He holds a Honorary Docorate at Åbo Akademi University, Finland. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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Service Quality

Christian Grönroos, Vibrant Publishers

$208.95 $167.44

Hardback

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