ROI-driven, Jan Carroza helps clients and readers make the right decisions when developing marketing strategies and choosing channels. An early adopter, she enjoys studying and sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience. While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality to achieve the maximum return-on-investment for clients. As a trainer of customers, students and staff in direct response, media planning, mobile and privacy SaaS solutions, Jan realizes the importance of education to earn trust. Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express. She has spoken to groups at retail, privacy and media conventions and taught Media Planning at Pepperdine University's Malibu campus. Carroza earned her B.A. in Radio/TV at SIU/Edwardsville.
"""There has never been a time when I've turned to Jan that she hasn't been able to answer to the most complex marketing challenge. Jan is the best at keeping up with marketing trends, constantly being curious about new technologies and strategies that are converting and remembering the basics that are still relevant today! This book is true marketing magic."" Lauryn Wingate, The Devereux Group, a professional business consultancy ""Jan Carroza knows more about how to make an eCommerce business successful than anyone I know. She looks at a business from every angle: operations, marketing, merchandising, and distribution ... and figures out the right products at the right price and how to market them profitably. Her book is a ""must read"" for anyone contemplating an eCommerce business or who is running one and needs to do it better."" Laurie Beasley, President, Beasley Direct and Online Marketing, Inc. and President, Direct Marketing Association of Northern California ""Jan Carroza is a wonderful community builder and leader, as well as a lead generation expert, a pro with advanced promotions, media, and campaigns. I've learned a ton from her about sharing and community strategies. Jan has a wealth of knowledge and is the best kind of mentor because she gives you what you need at just the right time. I highly recommend working with Jan for any sales conversion program."" Cynthia Trevino, SheMarketsMentor.com ""I have worked with Jan for over 25 years in various capacities...co-workers, client/vendor and vendor/client relationships. She never ceases to amaze me with her knowledge of the e-commerce world. She has exceptional marketing prowess, superior technical aptitude and the demeanor of a caring teacher. Her curiosity for learning is admirable which is only surpassed by her ability to comprehend new marketing technologies and how to successfully apply them."" Kathy Kelly, Kathy Kelly Productions, Inc. & Kathy Kelly Photography"