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NextGen Digital Marketing in the Age of AI

James Hutson Andrew Smith

$391.95   $313.18

Paperback

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English
IGI Global
25 June 2025
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.
By:   ,
Imprint:   IGI Global
Country of Publication:   United States [Currently unable to ship to USA: see Shipping Info]
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337325194
Pages:   356
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

James Hutson specializes in multidisciplinary research that encompasses artificial intelligence, neurohumanities, neurodiversity, immersive realities, and the gamification of education. Earning a Bachelor of Arts in Art from the University of Tulsa, a Master of Arts in Art History from Southern Methodist University, and a Ph.D. in Art History from the University of Maryland, College Park, he later acquired additional Master's degrees in Leadership and Game Design from Lindenwood University and additional PhD in Artificial Intelligence at Capitol Technology University (2023). Over the span of his academic career since 2006, Hutson has held various pedagogical and administrative positions across five universities, including Chair of Art History, Assistant Dean of Graduate and Online Programs, and most recently, Lead XR Disruptor and Department Head of Art History, AI, and Visual Culture. Notably, his scholarly portfolio includes several books on the application of artificial intelligence in education and cultural heritage, such as Creative Convergence: The AI Renaissance in Art and Design (2024), as well as numerous articles and case studies. Most recently, he co-authored Cinematic Algorithms: The Rise of Generative AI in Video Art and Visual Culture (CRC/ Routledge, 2025), which included digital marketers and their use of AI. Andrew Smith serves as Program Coordinator for Social Media Marketing at Lindenwood University, where he is also an Associate Professor in the College of Arts and Humanities. With a focus on media literacy, digital content creation, and social media strategy, Smith teaches courses that equip students with the tools necessary to thrive in the digital landscape. His expertise spans a range of subjects including content-driven social media marketing, personal branding, and the intersection of media and contemporary culture. Outside of academia, Smith is involved in several creative initiatives, such as VaporspaceStL, a digital platform showcasing local and regional artists through live music streams, which he supports through visual production and coordination. His work in this area highlights his commitment to fostering artistic talent while also promoting digital literacy in his professional and academic roles. Most recently, he co-authored Cinematic Algorithms: The Rise of Generative AI in Video Art and Visual Culture (CRC/ Routledge, 2025), which included digital marketers and their use of AI.

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