Revenue Management for the Hospitality Industry

David K. Hayes (Lansing, Michigan), Allisha Miller

$219.95

Paperback

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English

John Wiley & Sons Inc
19 October 2010

Budgeting & financial management; Hospitality industry; Travel & holiday

"Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, ""charge the right price, to the right customer, for the right product, through the right channel, at the right time."" The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful."

By: David K. Hayes (Lansing Michigan), Allisha Miller
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 239mm, Width: 191mm, Spine: 31mm
Weight: 885g
ISBN: 9780470393086
ISBN 10: 0470393084
Pages: 528
Publication Date: 19 October 2010
Audience: College/higher education , Primary
Replaced By: 9781119790778
Format: Paperback
Publisher's Status: Active

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant. Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.