Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

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Christophe Midler Bernard Jullien

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

Christophe Midler, Bernard Jullien, Yannick Lung

$90.99

Paperback

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English

Auerbach
21 January 2023

Business innovation; Project management

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

By: Christophe Midler, Bernard Jullien, Yannick Lung
Imprint: Auerbach
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 460g
ISBN: 9781032476827
ISBN 10: 1032476826
Pages: 178
Publication Date: 21 January 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Part 1 The Incredible Kwid. Strategic Exploration and Product Creativity. Negotiating Disruptive Capacity in the Renault-Nissan Alliance. Implementing Design to Cost: Searching for the Rupee… Commercial Launch. Roll-Out of the Kwid Line. Part 2: The Lessons of Disruption. The Nature of Innovation and Project Development. Organizational Learning and Project Development. Innovation and Globalization. Innovation in Alliances.

Christophe Midler, Bernard Jullien, Yannick Lung